Agency Quality – Dr. Florian Bresler https://florian-bresler.com/ Expertise on agency quality by Dr. Florian Bresler, Munich: a glossary of quality models, a video series and guides for agency heads and clients. en Dr. Florian Bresler Mon, 09 Nov 2026 08:00:00 GMT ISO 9001, TQM or EFQM: What Suits a Communication Agency? – Dr. Florian Breslerhttps://florian-bresler.com/glossary/iso-9001-tqm-efqm/https://florian-bresler.com/glossary/iso-9001-tqm-efqm/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, assesses ISO 9001, TQM and EFQM for communication agencies: strengths, limits and why leadership makes the difference. Enablers: Which Factors Create Quality in an Agency – Dr. Florian Breslerhttps://florian-bresler.com/glossary/enablers/https://florian-bresler.com/glossary/enablers/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, explains the four enablers of the QMC model (leadership, people, strategy, resources) and what a survey of 209 clients shows. Client Satisfaction: What Clients Actually Rate – Dr. Florian Breslerhttps://florian-bresler.com/glossary/client-satisfaction/https://florian-bresler.com/glossary/client-satisfaction/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, shows how clients judge agency work: trust and reputation rather than returns, backed by a survey of 209 clients. Leadership as a Quality Factor: What the Agency Head Achieves – Dr. Florian Breslerhttps://florian-bresler.com/glossary/leadership-as-a-quality-factor/https://florian-bresler.com/glossary/leadership-as-a-quality-factor/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, shows why leadership carries quality in communication agencies: a finding from 209 client judgments and conclusions for agency heads. Measuring Agency Quality: From Perception to Metric – Dr. Florian Breslerhttps://florian-bresler.com/glossary/measuring-agency-quality/https://florian-bresler.com/glossary/measuring-agency-quality/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, explains how agency quality can be measured: questionnaire, preliminary study, structural equation model and what means do not reveal. Briefing Quality: How to Measure a Good Briefing – Dr. Florian Breslerhttps://florian-bresler.com/glossary/briefing-quality/https://florian-bresler.com/glossary/briefing-quality/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, derives three measures of briefing quality from his research: expectation gap, intended effect and client participation. Pitch Quality: How Clients Can Recognize It in Advance – Dr. Florian Breslerhttps://florian-bresler.com/glossary/pitch-quality/https://florian-bresler.com/glossary/pitch-quality/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, applies findings from 209 client judgments to the pitch: leadership, team and success measure as checkpoints before hiring. Knowledge Management in Agencies: What It Contributes to Quality – Dr. Florian Breslerhttps://florian-bresler.com/glossary/knowledge-management-in-agencies/https://florian-bresler.com/glossary/knowledge-management-in-agencies/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, shows why knowledge management was rated highly by 209 clients but did not explain perceived quality. Project Review: How Agencies Learn from Completed Projects – Dr. Florian Breslerhttps://florian-bresler.com/glossary/project-review/https://florian-bresler.com/glossary/project-review/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, describes the learning loop of his model and derives a lean project review from it, backed by a survey of 209 clients. Agency-Client Interface: Where Quality Arises or Gets Lost – Dr. Florian Breslerhttps://florian-bresler.com/glossary/agency-client-interface/https://florian-bresler.com/glossary/agency-client-interface/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerDr. Florian Bresler, Munich, shows what his survey of 209 clients says about the interface between agency and client: participation, involvement and leadership. Agency Quality Guide: Briefing and Pitch – Dr. Florian Breslerhttps://florian-bresler.com/guides/briefing-and-pitch/https://florian-bresler.com/guides/briefing-and-pitch/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerA guide by Dr. Florian Bresler, Munich: what a briefing must achieve and how to recognize the quality of a pitch in advance, derived from his dissertation. Dr. Florian Bresler: ISO 9001, TQM or EFQM – What Suits a Communication Agency?https://florian-bresler.com/series/episode-1/https://florian-bresler.com/series/episode-1/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 1 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, assesses ISO 9001, TQM and EFQM for communication agencies. Dr. Florian Bresler: How Do You Measure Agency Quality?https://florian-bresler.com/series/episode-2/https://florian-bresler.com/series/episode-2/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 2 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, shows how agency quality can be measured. Dr. Florian Bresler: Briefing: What It Must Achievehttps://florian-bresler.com/series/episode-3/https://florian-bresler.com/series/episode-3/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 3 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, on what a briefing must achieve. Dr. Florian Bresler: Leadership as a Quality Factorhttps://florian-bresler.com/series/episode-4/https://florian-bresler.com/series/episode-4/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 4 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, on leadership as the most important quality factor of an agency. Dr. Florian Bresler: Recognizing Pitch Quality in Advancehttps://florian-bresler.com/series/episode-5/https://florian-bresler.com/series/episode-5/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 5 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, shows how to recognize the quality of a pitch in advance. Dr. Florian Bresler: Client Satisfactionhttps://florian-bresler.com/series/episode-6/https://florian-bresler.com/series/episode-6/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 6 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, on what clients actually rate in agency work. Dr. Florian Bresler: Knowledge Management in Agencieshttps://florian-bresler.com/series/episode-7/https://florian-bresler.com/series/episode-7/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 7 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, on knowledge management as a building block of resource integration. Dr. Florian Bresler: Project Reviewhttps://florian-bresler.com/series/episode-8/https://florian-bresler.com/series/episode-8/Mon, 09 Nov 2026 08:00:00 GMTDr. Florian BreslerEpisode 8 of the series “Agency Quality in 90 Seconds”: Dr. Florian Bresler, Munich, shows how agencies learn from completed projects.