About the author
Dr. Florian Bresler
Dr. Florian Bresler (Munich) holds a Doctor of Business Administration (DBA) and led communication companies and media businesses. In his dissertation he developed a quality management model for European communication agencies. Here he explains how agency quality can be understood, measured and led.
His career took him through the management of international communication companies and agency groups, the build-up of Serviceplan Solutions, marketing and sales, the digital realignment of portals and brands at Hubert Burda Media, and global marketing outsourcing at DHL and Williams Lea. The question that drives his research comes from this practice: How can clients and agencies alike tell that quality is being created?
This expert site collects his answers in three formats: a glossary with assessments of quality models, a short video series, and guides for everyday agency work. Every article names its source.
His dissertation, available in excerpts at drflorianbresler.com, is the basis of the expert articles.