Video series
Agency Quality in 90 Seconds – the Video Series by Dr. Florian Bresler
In the series “Agency Quality in 90 Seconds”, Dr. Florian Bresler, Munich, explains in eight short episodes how quality in communication agencies can be understood, measured and led.
Each episode points to the glossary entry or guide that covers the topic in depth.
Episode 1
Dr. Florian Bresler: ISO 9001, TQM or EFQM – What Suits a Communication Agency?
Episode 1 of the series “Agency Quality in 90 Seconds”: the three models in compact form.
- Quality models
Episode 2
Dr. Florian Bresler: How Do You Measure Agency Quality?
Episode 2 of the series “Agency Quality in 90 Seconds”: from attitude to a reliable metric.
- Measurement
Episode 3
Dr. Florian Bresler: Briefing: What It Must Achieve
Episode 3 of the series “Agency Quality in 90 Seconds”: from the client's wish to a task that can be carried out.
- Briefing & pitch
Episode 4
Dr. Florian Bresler: Leadership as a Quality Factor
Episode 4 of the series “Agency Quality in 90 Seconds”: why the agency head carries quality.
- Leadership
Episode 5
Dr. Florian Bresler: Recognizing Pitch Quality in Advance
Episode 5 of the series “Agency Quality in 90 Seconds”: checks for the conversation with the agency.
- Briefing & pitch
Episode 6
Dr. Florian Bresler: Client Satisfaction
Episode 6 of the series “Agency Quality in 90 Seconds”: trust and reputation instead of survey fatigue.
- Client satisfaction
Episode 7
Dr. Florian Bresler: Knowledge Management in Agencies
Episode 7 of the series “Agency Quality in 90 Seconds”: why good knowledge management alone does not yet explain quality.
- Quality models
Episode 8
Dr. Florian Bresler: Project Review
Episode 8 of the series “Agency Quality in 90 Seconds”: the learning loop after the project.
- Measurement
- Quality models